Everything is abracadabra. Everything.

Lead Product DesignerKedar Nimkar

I care about: Form, function, context, consistency, music, poetry, people, honesty, design & simplicity.

Since the past 6 years I have been making travel simple at Cleartrip. Prior to that, I was designing product experiences at a boutique agency PaperPlane. My driveway to the product world came from Webchutney & burrp

When I'm not designing (which hardly happens), most of my time is invested in poetry, magic & football. I read, write and spend a lot of time with Kiddo (my dog). Connect with me on Twitter or Medium but I barely exist on Instagram and Facebook (for patterns & design).

Work : 12 years

2016 Cleartrip Local

Launched 4 new products catering to things to do in the city when users are not travelling. "I am author of a copyrighted interaction element. Cleartrip got featured in App store and Apple website"

2015 Mobile makeover & Cleartrip Activities

Improved mobile web experience to give users freedom from downloading the app. Launched Activities as a pilot project which then matured to be Cleartrip Local.

2014 Weekend Getaways & Collections

Launched 2 new properties for Hotel booking users who wish to unwind on weekends near the city.

2013 Cleartrip Tuxedo

All new look to Cleartrip search experience for Flights, hotels & packages. This was one of the biggest projects at Cleartrip in last 10 years

2012 All new Cleartrip booking experience

Reimagined the core booking experience for flights, hotels, trains & other products. It was one of the most sensitive projects as this impacted conversion

2011 Ticket & email redesign

One of the most user friendly, clean and simple e-ticket layout and emails that are sent pre and post booking.

2010 Bluefrog @PaperPlane

blueFROG is a revolutionary integrated music project which provides platform for music artists to perform. I launched the site in 3 cities with events calendar, artist profiles and more.

2009 Multiple clients @PaperPlane

From research, usability studies to launch. Few clients I worked on were, Obataimu, Timescity, Rapid7, Reliance Securities, Quant Capital and many more...

2009 Multiple clients @Webchutney

This is where I found my real drive for products working on a wide range of products — Flykingfisher, Titan, Autocar India, CampaignIndia, Diageo, NCPA and many more micro sites.

Before 2006

Few freelance projects, part-time jobs & furthering my passion for design

ONGOING Select Freelance

I work select freelance projects, that really pique my interest or one's that I feel have real solutions to real world problems. Some of these that I have worked on are, AlumClub (2011), Practo Design Guidelines (2016), Nowfloats (2013), Zipdial(2014) (acquired by Twitter), Vizdesk (2015), Vipassna App in more than 52 languages. I also conduct design workshops and share my insights on design in presentaions and talks.

Play : 33 years

Design Baba

I write and share my thoughts about design & philosophy


Working as a designer & product guy for a product which aims to address things to do with kids in your city.


Co-founder a side project. Trying to make a delightful neighbourhood through well designed Signages. This project is still in its infancy


Side project in 2009. We organised short film screenings to give platform for upcoming film makers where they can showcase their work