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Pots. Savings reimagined for growth
How Jupiter's VP of Design turned a rigid banking product into a goal-based savings experience — 6,467 Pots in month one, 23% more savings per account.
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Work
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From Classifieds to Marketplace: How I Led PropertyGuru's Trust Transformation
Role: Director of Design at PropertyGuru | Team: Led 18 designers + 4 researchers across Singapore, Malaysia, Thailand, and Vietnam.
Feb 9
Designing for Scale: How we built PropertyGuru’s HIVE System, Brick by Brick
Built HIVE, a multi-brand multilingual WCAG compliant design system at PropertyGuru across 4 countries with legacy code, delivering real impact in…
Jul 29, 2025
3
300% growth in ratings and review through pure design
How we redesigned ratings & reviews at BookMyShow, making it faster, easier, delightful and more trustworthy for 50M+ MAU
Jul 29, 2025
Scaling Jupiter's Debit Card Experience. Online and Offline
Role: VP of Design at Jupiter.money | Collaborated with Product, Engineering, Operations, Banking Partner (Federal Bank), and Compliance.
Apr 12, 2025
1
Thoughts
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The 100-Storey Building: What No One Tells You About Growing as a Design Leader
A practical guide to growing as a designer, balancing craft and leadership, and building design teams that thrive. Personal experiences rooted in real…
Jul 29, 2025
2
5 frustrations of designers and ways to deal
From being unheard to rushed timelines; countered with practical mindset shifts and actions to build credibility and influence.
Jul 31, 2023
2
1
Designer’s pledge
If you think good design is expensive, you should look at the cost of bad design — Dr. Ralf Speth.
May 29, 2023
1
Effective Ways to Hire Designers: My Experience and Insights
I share my 5-step hiring process, interview questions that I ask and my learnings so far.
May 23, 2023
1
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